How to Help Your Social Media Manager (So They Can Help You)
Whether you’ve hired a full-service marketing team or a freelance social media manager, one thing’s for sure: they’re only as effective as the support they receive from you.
Social media is fast-moving and personal. It thrives on content that’s fresh, relevant, and authentic to your brand. If you want your social media manager to hit it out of the park, here are a few simple ways you can set them (and your business) up for success.
1. Send Updated Photos & Videos Regularly
This is the easiest way to boost your online presence without doing any extra work yourself.
Your audience loves seeing what’s really happening behind the scenes—think finished projects, team selfies, new products, storefront updates, or even your morning coffee lineup. When you consistently share updated content with your social media manager, it helps:
Keep your feed from going stale
Humanize your brand
Make content more engaging and relatable
It’s often easiest to create a shared photo album or Dropbox folder to quickly drop in new media each week or month. Even candid iPhone photos can be gold on social media!
2. Be Clear About Your Brand Voice
Your social media manager wants to sound like you—not a robot. To help them get your tone just right, share examples of what you do and don’t like. Are you witty? Professional? Friendly and casual? What phrases do you always use (or avoid)?
A little voice guidance goes a long way in helping your captions feel on-brand and authentic.
3. Keep Them in the Loop on Business Updates
Got a pop-up coming up? Hosting a giveaway? Hiring? Launching a new service?
Looping your social media manager in ahead of time gives them space to plan creative, strategic content that gets results. The more notice you give, the better your online presence will support your real-world goals.
4. Share Your Goals (And How You Measure Success)
Social media isn’t just about looking good—it’s about hitting your goals.
Whether you want to grow brand awareness, book more calls, increase sales, or just show up consistently, let your manager know what matters most. That way, the content strategy they build will actually work for you.
5. Trust the Process
Finally, remember: you hired a pro for a reason. Once you’ve shared content, goals, and updates, trust them to take it from there. Social media strategy takes time to gain traction—don’t get discouraged if you don’t go viral overnight.
When there’s strong communication and a steady stream of content, great results will follow.
Ready to Hand Off Your Socials?
At SKC Creative, we make it easy to stay visible online—without burning yourself out trying to keep up. Whether you need monthly content management or occasional strategy support, we’ve got a service (and a system) that fits.
Ready to chat? Let’s connect.
