Is Organic Social Media Dead?
We launched a podcast!
BRB Building Your Brand kicked off this week with Stepf & Sky of SKC Creative. As a digital marketing agency that specializes in helping small businesses thrive, we kicked things off with a hot topic: Is organic social media dead?
The Verdict: Organic Social Media is Alive and Kicking!
While paid advertising can be tempting, here at SKC Creative we are big believers in building a strong organic social media presence. Organic reach may be declining on some platforms, but it's still a powerful tool for connecting with your audience and driving business growth.
We back this up with some key points:
Organic reach may be down, but engagement is still possible! The key is creating high-quality, engaging content that resonates with your target audience.
Focus on building relationships, not just follower count. Organic social media is about fostering genuine connections with your customers.
Paid advertising can be a good supplement, but it shouldn't replace your organic efforts.
Organic Social Media Success Stories
In this episode we showcase the power of organic social media with success stories from three of our clients across Facebook:
A local fencing company: Increased likes by 30 percent, impressions by 2354 percent, followers by 100 percent, and page visits by 257 percent in just 4 months!
A cornhole tournament and rental company: Increased likes by 74 percent, impressions by 645 percent, followers by 78 percent, and page visits by 1050 percent in a year!
A luxury vacation home rental agency: Increased likes by 154 percent, impressions were 141,250, followers increased by 218 percent, and page visits went up to 4126 in a year!
What Contributed to Their Success?
These success stories highlight the importance of several factors:
High-quality content: Eye-catching photos, drone footage, and engaging videos all play a role.
Strategic content sharing: Sharing content in relevant Facebook groups and pages can significantly increase reach.
Community engagement: Responding to comments (even negative ones) shows your audience you care.
Platform-specific strategies: Understanding which platforms work best for your industry is crucial.
The Right Platform for Your Business
Not all social media platforms are created equal. Stepf & Sky offer guidance on where to focus your efforts, keeping in mind that these platforms can work great for anybody depending upon where your target audience spends their time:
Facebook: Great for service- or product-based businesses and those targeting local communities.
Instagram: Ideal for visual content creators like photographers, fashion brands, and travel companies.
YouTube: Perfect for educational content like tutorials, product reviews, and vlogs.
LinkedIn: A valuable platform for B2B (and even B2C) businesses, especially in finance, tech, and healthcare.
Twitter: Still a great option for industries like sports, gaming, music, and food.
Content is King (and Queen):
The type of content you create is vital for organic social media success. Here are some ideas to get you started:
Behind-the-scenes glimpses
Testimonials from satisfied customers
Engaging user-generated content
Answers to frequently asked questions
Fun giveaways and promotions
Informative blog posts
Step-by-step tutorials and infographics
Milestones and company celebrations
Industry news and updates
Videos (don't be afraid to experiment!)
Remember, it's not just about the content, it's about connecting with your audience. Show your brand personality, have fun, and be genuine.
Stay tuned for future episodes! Stepf & Sky will be diving deeper into storytelling through social media and budget-friendly marketing strategies, among so much more.
Don't forget to subscribe and follow SKC Creative on social media! Follow the link in our Instagram bio for free and discounted marketing tools, downloadable content, and more.