As the owner of a small business, you’re constantly juggling many different tasks. From keeping up with the latest in your industry to budgeting, marketing, accounting and more. You know how easy it is to bat an eye at one task, only to bring it up ten times later? It all adds up. Working with a marketing agency, however, takes some of that stress off your hands and gives you the opportunity to focus on what’s important: running your business.

What are some of the reasons hiring a marketing agency would be beneficial to your small business?

It’s cost (and time) efficient.

Do you know what I’ve realized over the past few years? Work-life balance is an incredibly important - and delicate - matter when it comes to running a business. Once upon a time I thought that I needed to know how to do everything in order to be successful. I can now say that I am a firm believer in spending my time and energy focusing on what I’m good at and what will propel the business forward. If it’s not something that I can or will easily learn how to do, or my time is better spent devoted elsewhere, I will collaborate with an individual or business that can fill that gap.

How is this beneficial to you?

• It will free up availability so you can run your business, giving you more time to focus on your craft.

• Rather than having the overhead that comes along with hiring an additional staff member internally (insurance costs, vacation time, training…), working with a marketing agency has proven to keep payroll costs down, as you are paying for only what you need. Giving you additional opportunity to further invest those saved dollars back into your small business, equaling growth.

The services are specialized.

Focusing on only one or two services might sound tempting (more focused work, right?), but it’s important to have a marketing agency that can provide a wide range of services, from Facebook advertising to graphic design. The bottom line is you want an agency you can trust with your business success, providing expertise on items such as:

• Graphic Design

• Social Media Management

• Website Development & Maintenance

• Search Engine Optimization

• Email Marketing

• Branding

• Advertising

• Promotional Merchandise

• and more!

It gives you a fresh perspective.

It pays to step back and take a look at the big picture. What’s happening on the overall scale and how can you adapt to changing conditions. This is where bringing in someone from the outside, someone who is not involved in the day-to-day of your business can bring a fresh and unbiased perspective. By bringing a fresh pair of eyes into your marketing (and your business), you will find unexpected benefits and help solve problems more effectively.

Access to different resources and contacts.

Because of the resources we have at the ready, many business owners turn to digital marketing agencies for help in developing and executing a plan for their company. A marketing agency has access to all the latest marketing tools that are available. They will use their resources, network and expertise to maximize results in digital marketing.

Things to consider.

As you begin to entertain the idea of outsourcing your marketing, here are some questions you should consider before reaching out to a marketing agency for assistance:

• How much am I willing to spend?

• Do this agency offer the services that I need?

• How long am I looking to work with an agency for?

• Has this agency worked with others in the same industry?

Once you have established or at least have a general idea of the above, you can better focus your efforts on finding a marketing agency that meets your needs as a business.

Are you ready to take the marketing of your small business to the next level?