You might be someone who is wondering why your business needs marketing. Marketing is a contributing factor to the overall success of your business. Within every business, no matter how large or how small they may be, marketing is a way to find, build, and promote relationships. These relationships ultimately lead to sales. A good relationship will lead to repeat sales. These sales will then determine the amount of revenue a business generates. And ultimately, the amount of sales and revenue that a business generates determines the overall growth of your business.

What Is Marketing?

Marketing is a way to tell the story of your business and what it represents. This is done by creating, communicating, delivering, and offering something that is of value to customers, clients, and society. The purpose behind marketing is to build brand awareness, increase customer value, and generate quality leads (to name a few).

Can My Business Survive Without Marketing?

The short answer to this question is no. Without marketing your company’s growth will start to die down and eventually fizzle out altogether. A lack of marketing can lead to a lack of new customers. It can also reduce the chances of existing or past customers becoming repeat clients. That is the last thing that you want to happen to your business!

Why Does My Business Need a Marketing Plan?

A marketing plan is a strategy that outlines the direction of your business and the delivery of results. This helps you to determine that the right activity is happening at the right time, and is being delivered to the right audience through the right channels. A marketing plan can be prepared for different time periods, such as the upcoming quarter, a six-month period, or the upcoming year.

A marketing plan is designed to make things easier on your business, as it will help with sales. To create an effective marketing plan, you must target your ideal customer is a way that will increase your chances of converting leads into sales. This makes you think about your customers, the product(s) that you offer, and how you can bring the two together. Focus on the goals for your business, and how your marketing plan will help you achieve those goals.

How Can CCA Help You?

Our marketing specialists will begin by looking at your business’s strengths, weaknesses, areas for opportunity, and potential threats. This will help us to put together recommendations and strategies that are focused on leveraging the strengths and opportunities that will overcome any weaknesses or threats. We will work with you to identify the value your product or service offers to the customer and what differentiates you from your competitors.

As we put together a marketing plan for your business, all objectives will be measurable and have a time frame. For example, if one of the objectives is to increase your social media presence and/or engagement, the success of this will be measured through data available on each platform. We will also regularly analyze your competitors. Throughout the duration of a new strategy being in place, we will re-evaluate regularly to determine if any changes need to be made and will use analytics to measure the overall success of the plan.

Do you have questions about your company’s marketing plan? Please reach out to CCA to see how we can assist you!