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Helping you navigate the business world.

Stepfani Croteau Stepfani Croteau

Storytelling. What is it and why does it matter?

Our brains are wired to appreciate a good story. As marketing professionals, it has become critical that we focus on new ways in which we can keep our target audience engaged with our brand. Storytelling has become a great way to move and motivate our audience in a digital world. So, what exactly is storytelling, and why does it matter to you?

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Stepfani Croteau Stepfani Croteau

How to Avoid Burnout in the Workplace

Whatever the case may be, we have all more than likely had to make some adjustments to our everyday lives this year. With all these changes happening around you, you should also know how to avoid burnout in the workplace!

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Stepfani Croteau Stepfani Croteau

Best Interview Questions to Ask Marketing Candidates

There are many great questions that you can ask a person in an interview that help you to dive deeper into their psych. Whether these questions are to help you determine their knowledge base in a specific industry, or to find out what drives them to perform under pressure. We have put together what, in our opinion, are some of the best interview questions to ask marketing candidates.

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Stepfani Croteau Stepfani Croteau

Why Your Business Needs Marketing

You might be wondering why your business needs marketing. Marketing allows you to communicate, deliver, and offer something that is of value to customers, clients, and society. Learn more about how to improve your company’s marketing!

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