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There is certainly still room for improvement (I'm a slow learner), but given the evergreen content - meaning it seems I can use the same series of postcards/messaging over and over again and still get similar results - I am happy with the marketing system we created. I think it took 3-4 rounds before I noticed calls coming from postcards, and the real ROI came from client referrals from the clients I got from the postcards rather than the postcards themselves (although seasonality could have also been a partial factor). But the good news is that I did better than break even after about 3-4 months of mailing postcards (overhead included). Perhaps a focus on SEO and or email marketing could do better for many businesses, but for someone like me who prefers the tangibility of direct mail (and use it as just one component of my overall marketing strategy), I found the repeatable postcard campaign added sufficient fuel to the fire for my business needs. 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